Yes to REPACKAGe
THE CLIENT
Yes To Tomatoes Product Line
THE PROBLEM
As a leading skin care brand focused on using clean, natural products, Yes to was in need of a fresh look. They wanted to target 15 to 20 year olds with a new take on their current tomatoes line.
This hypothetical rebrand focuses on the natural textures on tomatoes and enhancing Yes to's positive mission statement!
Pump Box Layout
Product Line Up
THE PROCESS
In researching the Yes to brand, I found the tomatoes line to be one of their most popular. It is also the most approachable to a younger audience as it focuses on acne treatment. I then purchased and measured each product to get the perfect label size.
Jumping into Illustrator, I developed dyelines of each product including a mix of packaging types. Lastly came printing, cutting, and assembling the line for a photoshoot!
Yes to Tomatoes! Top Detail Feature
Pump, Squeeze, ans Twist! 3 Product Line Up
Close-Up on 3-in-1 Face Scrub
Did someone say, Balancing Moisturizer?
Full Product Line Up Hero Image
THE RESULT
The refreshed line retains its bright red and white color palette but adds some personality to the layout. The new packaging embraces tomatoes natural shape and firm skin.
In addition to the layout, speech bubbles encase the brand's logo, calling out to consumers from the shelf. This bubbly persona falls directly in-line with the younger target audience of Yes to.