Little Spoon Animation
THE CLIENT
Vegan and Dairy-free Ice Cream Parlor, Little Spoon
THE PROBLEM
Little Spoon's an up and coming family business looking to advertise their shop on social media. They asked for a 30 second commercial that's light hearted and true to their brands tone. They also requested a looping video catered to instagram and Twitter.
Style Tile
Story Board
THE PROCESS
I began the process with a style grid, planning out the color palette, font, and the official logo I'd be using. I proceeded to story board the animation, taking note of the time for each action. After Illustrating and gathering all my assets, I moved into after effects to start animating.
THE RESULT
This cheery 30 second motion graphic piece focuses on the Little Spoon's best qualities. It uses a pastel color palette that pairs well with it's upbeat and humorous tone. The cow animated cow and lack of cream line play off of each other as well as the lively spoon, dropping in and out of frame to start and end the video. Put it all together, and you got a sweet treat!