Manifest Urband Arts Festival
THE CLIENT
Columbia College Chicago put's on an annual Urban Arts Fest every year in celebration of the last years worth of work as well as sending off the graduating seniors. In this day long festival, you experience live performances, readings, galleries, showcases, and so much more. It's a jam packed day that's looked forward to every single year.
THE PROBLEM
Creative directing Manifest meant developing a brand identity around the 2019 theme, which was "Rise", as well as developing over 300+ print, social media graphics, merchandise, and signage materials. It's normally a 10 month long in person project... that is until the global pandemic hit.
Once we as a team realized the we we not able to have an in person celebration, Manifest went digital and a day long festival turned into a week long, online, interactive festival filled with website heavy content, zoom events, and live streams.
Manifest Mainstage Lineup Graphic
Manifest Apparel Email Graphic
Join the Party Instagram Graphic
THE PROCESS
Planning this whole process under a new time crunch was essential to maintaining this new online festival. What was a 9 month process now needed to pivot in about a 2 month one with no previous guidelines. It was intense!
With weekly meetings I quickly designed and developed unique icons for 60 events/club pages. I also produced fresh merchandise to go along with the event change. Lastly, with the help of my team, new zoom backgrounds were made along with a multitude of other graphics to advertise attendance digitally.
Zoom Background
Zoom Background
Official Manifest Apparel featuring Star Hat & Baseball Tee
THE RESULT
With 2 months to spare, we flipped an in person festival to a digital forum filled to the brim with student work and live content. Ironically, the logo I developed moths previously for the theme Rise was a building rising up through clouds, representing the shared space of Columbia in the middle of the city. Losing that shared space was very difficult, but we didn't let that stop us.