Perkolator rebrand
THE CLIENT
Perkolator is a small local coffeehouse started in 2014 by Joe and Melissa Basilone. Since then, they have grown to be a beloved spot in the heart of Portage Park with their retro style, and homey beverages.
THE PROBLEM
What the Perkolator had in friendly and welcoming environment, they lacked in consistent and readable branding. In furthering the growth of the company, they were looking for an updated logo, brand standards, and ideas for merchandise.
Perkolator's front counter featuring their menu and espresso maker.
Atmosphere shot featuring art on the wall from the local high school as patrons work and chat. Percolators sit on display atop a vintage wallpapered column.
THE PROCESS
I loved being able to interview Joe and interact with the shop's product and environment for this project. Getting a feeling for the brand, I got to work developing a legible logo and color palette that matched the shops current one. I also explored new merchandise, stationary, and finally a fun vehicle for local deliveries!
Stationary Set featuring a letterhead, business card, and envelope.
Reusable Totebag
Coffee bean bags to buy and brew at home!
Order Up! The menu's rest for you to take a look at.
Perkolator bike for local orders and events
In a rush? No worries, this orders on-the-go! Grab a pastry and coffee in this duo bag and travel cup.
THE RESULT
Overall, this rebrand focused on updating and renewing Perkolator's brand image. The retro style influenced the logos badge-like appearance and expressive lines. The patterns in stationary followed suit replicating the wallpaper featured in the shop!
Lastly, I had lots of fun with the merchandise! What's a coffeehouse without its beans? Along with bags, I looked into many eco-conscious items like reusable bags and the delivery bike as Perkolator strives to be as eco friendly as possible.